A case study of the Woolworths podcast recently appeared on the UCT Grad School of Business blog. It does a good job of illustrating how podcasting can work for brands. Click here to read it
the cluetrain manifesto (1999)
A case study of the Woolworths podcast recently appeared on the UCT Grad School of Business blog. It does a good job of illustrating how podcasting can work for brands. Click here to read it
In my other (writing) life, I do quite a lot of writing work for Woolworths – a client I love for many reasons. I love the brand, I love the way the company thinks and, in my fairly limited experience of them, I find it incredibly refreshing working with people who are all loved up [...]