the cluetrain manifesto (1999)
Gino Cosme asked this question today. Is social media marketing about giving a brand a voice and starting a conversation for the purposes of swindling people to buy a product? Or is it about creating a utility they can’t live without? An interesting conversation is emerging.
Check out this from Vincent Maher at Vodacom. Today is a big day on the Grid – we’ve just launched a 25-episode documentary about youth culture in Soweto, the famous South African township. The documentary, called Mobikasi, is the first to be delivered exclusively by a locative mobile social network like the Grid. For me [...]