Occasionally when you’re wading through the many words availabe to you on a daily basis, you read something that really hits the spot (I know, that might be a middle-aged thing to say but, I maintain, only if you say it after your first sip of a cup of tea). Of course, this may simply mean that it appears to back up something you’ve been banging on about for months. This happened to me when I came across Consumer interrupted on biz-community the other day. Continue reading this post…

In my other (writing) life, I do quite a lot of writing work for Woolworths – a client I love for many reasons.  I love the brand, I love the way the company thinks and, in my fairly limited experience of them, I find it incredibly refreshing working with people who are all loved up about what they do. Like any big corporation, they have their own language which inevitably becomes a shorthand for meetings and the like. One of the terms they have long used which I have taken up with enthusiasm is the idea of being on a journey. Continue reading this post…